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“Voice search is a dialogue system designed to be a conversation between a human user and a computer interface”. It allows users to search the web using spoken voice commands rather than typing.

COVID-19 has severely impacted organisations along with customers. This unprecedented situation has caused drastic changes to customer behaviour and forced brands to rethink their strategies.

Facebook Analytics is a tool offered by Facebook that helps marketers track likes, page views and monitor the interaction of the audience with their business page on the social networking site.

Globally all of us have faced unique challenges during the ongoing Covid-19 pandemic. It had a huge impact on almost every industry and changed the ways businesses are carried out now.

Social media marketing refers to the use of social media platforms to market a company's products and services. Social media marketing helps companies not only to engage with their existing customers but also reach new ones.

In Recent times, an ideal enterprise having a mere online presence in the form of a Website and a Social Media Page will not serve the entire purpose. In order to reach your target audience your business has to adapt to the upcoming trends in Digital Marketing.

What’s the one thing that you check first when you wake up in the morning? Well, the answer in most cases is your mobile phone. And a few of the most visited applications on the phones are Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social media platforms.